Evaluation Question 3

 

3. What kind of media institution would distribute your media product and why?

Our media product is a low budget British film. Film4 tend to produce low budget British films and Fox Searchlight Pictures usually distribute films such as these as well, so they would be perfect for producing and distributing our product. 


Film4 is a free digital television channel available in the United Kingdom, Republic of Ireland and Switzerland, owned and operated by Channel 4, that screens films. Film4 did not originally focus on broadcasting blockbusters, as it concentrated on British films, but nowadays broadcasts many mainstream Hollywood movies. The channel frequently has themed nights or seasons in which a number of films centred around one genre, director or actor are shown. 


Fox Searchlight Pictures, established in 1994, is a film division of Fox Filmed Entertainment alongside the larger Fox studio 20th Century Fox. It specializes in independent and British films, alongside drama and horror as well as non-English-language films, and is variously involved with the production and/or distribution of these films.

These producers and distributors would be well suited to our media product because as i have mentioned before they produce and distribute low budget, British films. They will also be good because Film4 and Fox get a lot of publicity and our film would be promoted very well. The main form of promotion/marketing would probably come through TV. However as our film would hardly have any money at all we would have to try and follow the example of the 2010 film Skeletons. Skeletons is an unusual, intriguing work from debutant writer-director Nick Whitfield, the worthwhile winner of the Michael Powell Award for best new British feature at the Edinburgh Film Festival. They didn't get a deal with a big distributor, instead they built their own audience by starting groups, fan pages, and a website that promoted their film. We could do this to attract our audience and we could even edit a trailer and put it on YouTube, this would improve the ease and accessibility for our target audience.